CD BABY

MARKETING & CONTENT MANAGEMENT

CD Baby, a Downtown company, empowers more than 2 million independent artists. For 25 years, they’ve helped DIY musicians get their music out into the world through distribution, collect royalties, navigate sync licensing, and more.

I joined a scrappy, resourceful team managing a huge task: reaching indie artists through international marketing efforts across 27 channels. These included a blog, podcast, newsletter, social, and more in English, Spanish, and Portuguese. My responsibility was overseeing these efforts by setting a content strategy, helping produce content, and reporting on its performance.

See examples of the projects I worked on below.

MARCH 2024 SALE

THE OFFER:

March 11-20, 2024

25% off distribution, CDB Boost, and CDB Video Creator

THE RESULTS:

46% increase in daily average submissions

75% increase in daily CDB Boost sign-ups

20% increase in daily web users

14% increase in daily account sign-ups

6,905 coupon redemptions from 5,566 clients

BRANDING FOR MUSICIANS CONTENT

I pitched, sourced, and hosted this episode of the DIY Musician Podcast, featuring a panel of respected music curators from That Good Sh*t, arabbitshole, and The Luna Collective.

Watch the podcast and read the newsletter I wrote below.

MUSIC BIZ 2024

I had the privilege of representing CD Baby at the 2024 Music Biz conference in Nashville, where I introduced four panel presentations to 200+ attendees in the main presentation hall.