WALKER SANDS
COPYWRITING
I wrote all things social at Walker Sands, an integrated marketing and PR agency focused on B2B tech. Organic social generated $1.5M+ in recurring yearly revenue.
I owned client posts across five social platforms, drafted copy for paid ads, took on creative concepting, and proactively honed team processes to maximize our efficiency. I also edited and mentored a junior writer on two accounts.
From nailing brand voice and tone for client presentations, to pitching and developing a company-wide social style guide, I delivered distinctive, strategy-led writing that commanded attention on social.
RESULTS
Tessian’s X (Twitter) Microcontent
1,537% increase in engagements, 1,477% increase in impressions, 5.2% increase in share of voice
HEALTHCARE TECH CLIENT
LinkedIn Program Growth (2022: Q3 Versus Q4)
12% increase in engagements, 18% increase in impressions, 71.4% increase in followers
HIGH-PROFILE E-COMMERCE CLIENT
Program Growth for Meta (Facebook) (2023: Q1 Versus Q2)
196% increase in engagements, 1,298% increase in impressions
BREAKTHROUGH
Paid Ads
DAVID KILIMNIK (HERO DIGITAL)
Executive LinkedIn posts
IRON MOUNTAIN (FORMERLY ITRENEW)
Owned content and news commentary x’s (tweets)
SAUCE LABS
LinkedIn and X (Twitter) Microcontent posts
Employee engagement and rebrand announcement LinkedIn posts
SEMRUSH
X (Twitter) Microcontent posts
SOPHOS
Holiday, employee spotlight, and owned content Instagram posts
Report showcase and customer success story Meta (Facebook) posts