SOUNDSHOP IS A MUSIC ORGANIZATION FOUNDED BY AKPANOLUO ETTEH, A YALE GRADUATE AND THE FORMER HEAD OF DATA AT BANDCAMP.

I CONSULTED WITH AKPANOLUO ABOUT HIS VISION AND GOALS FOR SOUNDSHOP, AND IDENTIFIED LINKEDIN AS AN AVENUE TO REACH UNIQUE TARGET AUDIENCES AND EXPAND THEIR CONTENT OFFERINGS. I BUILT OUT A DECK THAT INCLUDED AN OVERVIEW OF SOUNDSHOP’S CURRENT SOCIAL STRATEGY, A COMPETITOR ANALYSIS, A PROPOSED LINKEDIN STRATEGY, AND CONTENT EXAMPLES.

TWO WEEKS AFTER WE LAUNCHED THIS STRATEGY AND SOUNDSHOP’S PRESENCE ON LINKEDIN, THEIR FOLLOWER COUNT INCREASED BY 400%.