SOUNDSHOP
CONTENT STRATEGY
Soundshop is a music organization founded by Akpanoluo Etteh, a Yale graduate and the former Head of Data at Bandcamp.
I consulted with Akpanoluo about his vision and goals for Soundshop, and identified LinkedIn as an avenue to reach unique target audiences and expand their content offerings. I built out a deck that included an overview of Soundshop’s current social strategy, a competitor analysis, a proposed LinkedIn strategy, and content examples.
Two weeks after we launched this strategy and Soundshop’s presence on LinkedIn, their follower count increased by 400%.
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