WALKER SANDS - VIA PERKINS

COPYWRITER

I WROTE ALL THINGS SOCIAL AT WALKER SANDS, AN INTEGRATED MARKETING AND PR AGENCY FOCUSED ON B2B TECH. ORGANIC SOCIAL GENERATED $1.5M+ IN RECURRING YEARLY REVENUE.

I OWNED CLIENT POSTS ACROSS FIVE SOCIAL PLATFORMS, DRAFTED COPY FOR PAID ADS, TOOK ON CREATIVE CONCEPTING, AND PROACTIVELY HONED TEAM PROCESSES TO MAXIMIZE OUR EFFICIENCY. I ALSO EDITED AND MENTORED A JUNIOR WRITER ON TWO ACCOUNTS.

FROM NAILING BRAND VOICE AND TONE FOR CLIENT PRESENTATIONS, TO PITCHING AND DEVELOPING A COMPANY-WIDE SOCIAL STYLE GUIDE, I DELIVERED DISTINCTIVE, STRATEGY-LED WRITING THAT COMMANDED ATTENTION ON SOCIAL.

PROOF POINTS:

2022 MARCOM GOLD AWARD FOR TESSIAN’S X (TWITTER) MICROCONTENT

1,537% increase in engagements
1,477% increase in impressions
5.2% increase in share of voice

HEALTHCARE TECH CLIENT

LinkedIn Program Growth (2022: Q3 Versus Q4)

12% increase in engagements
18% increase in impressions
71.4% increase in followers

HIGH-PROFILE E-COMMERCE CLIENT

Program Growth (2023: Q1 Versus Q2)

55% increase in engagements
37% increase in impressions

X (Twitter)

244% increase in engagements
6% increase in impressions

Meta (Facebook)

196% increase in engagements
1298% increase in impressions

PRAISE FROM CLIENTS AND COLLEAGUES:

“Your conversational style of writing is fantastic.”
“You wrote a perfect, super-clear impact story for this post.”
“Love these posts! The first one made me laugh out loud.”
“Your edits are clear, and I appreciate the explanations that make them easy to apply.”
“You seamlessly navigate vast swings in voice, tone and industry among social clients.”
“You’ve been killing it on the social content side. We’re lucky to have you on the team!”